About

Our mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious solutions
to visibly improve skin, body and mind.

Luscious Solution Sdn Bhd

Luscious Solution Sdn Bhd (formerly known as Firstwide Concept) is part of the Cheerful Marketing Group. It was established in 2008 as a trading company supplying skin care and hair & scalp care products. Today, Luscious Solution has a partnership of more than 200 beauty & hair salons nationwide with expansion plans in the future. The group has established successful markets for Swiss line, Dr. Rimpler, Isabelle Lancray, Comfort Zone, Skin Regimen and Nubea products in Malaysia.

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Skincare science
with a soul
Skin
is our focus
Our constant research aims to understand
the skin and how to best guarantee
its beauty and vitality.
SCIENCE
IS OUR GUIDE
The most advanced medical and scientific studies
guide us in our continuous improvement
and pursuit of excellence.
SOUL
MAKES OUR OFFER UNIQUE
We care for the people, not just for their skin.
Our higher purpose is to help and encourage them
to take care of themselves and to live more soulfully.

The scientific committee

We constantly collaborate with a team of doctors and scientists so that every skin care solution is the most innovative and effective integrated response to a specific skin need. Their findings support the development of new projects and are enshrined in the Skin Regimen Lifestyle Guide available in our spas worldwide.

Dr. Claudia Aguirre

Neuroscience and Skin Expert
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Dr. Mariuccia Bucci

Nutridermatologist
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Dr. Davide Bollati

Founder and Chairman of [ comfort zone ] Davines S.p.A.
Readmore

Dr. Massimo Gualerzi

Cardiology
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SCIENCE-BASED CONSCIOUS FORMULAS™

Since skincare products feed and nourish the skin, we are extremely rigorous about what we put in our formulas.

We select the finest natural-origin active ingredients and combine them with the most advanced high-tech molecules and carrier systems to guarantee the maximum efficacy, safety and pleasantness of our products.

We are replacing silicones with nourishing oils and butters for maximum silkiness and to give skin the benefit of “real active beauty”.
Our products are manufactured in Italy with electric energy from renewable resources.

AN INTERNATIONAL CERTIFICATION FOR OUR CONSTANT COMMITMENT TOWARDS PEOPLE AND THE ENVIRONMENT

In November 2016, Davines Group and its two brands – Davines and Comfort Zone – became a B Corporation®. What does it mean? It means being part of a global network of people that use business as a force for good. This certification shows high standards of environmental and social performance. An uphill path, an important result we want to improve day after day.

AIMING TO BE THE MOST BEAUTIFUL AND ETHICAL COMPANY IN THE WORLD, THANKS TO EVERYONE’S COMMITMENT

Working with a philosophical counselor, Davines Group employees came up with a collection of values concerning behavior and ethics at work and how small gestures in everyday life can improve the work environment: The Carta Etica – loosely translated as Ethical Chart.
We work daily to make sure this assemblage of common values is “echoed” in the quality of [ comfort zone ] products and services, and as well we hope this echo permeates the lives of our partners and customers. With this in mind, the Carta Etica has become fundamental to our vision of beauty.

After the first edition in 2015, an updated version of the Sustainability Report is finally available.

The document measures and narrates the progress of the activities that improve the environmental impact of the company and its products, and those that create a positive effect on collaborators worldwide and the original communities of clients, suppliers, and consumers.

“AS A PHYSICIAN AND A CARDIOLOGIST, I HAD ALWAYS BEEN MORE INTERESTED IN HEALTH RATHER THAN BEAUTY, BUT I’VE REALIZED THAT ALL TOO OFTEN IT IS DIFFICULT TO DIFFERENTIATE THEM.”

MASSIMO GUALERZI

EXPERT

Cardiology

COUNTRY

Italy

BIOGRAPHY

Massimo Gualerzi, a cardiologist, graduated with honors from the University of Parma.

He works in the Cardiovascular Prevention and Rehabilitation Unit, which was established with an agreement signed between the University of Parma, the NHS Hospital of Parma, the NHS Local Unit and the Don Carlo Gnocchi Non-Profit Foundation.

Dr. Gualerzi has worked as a medical instructor for many years, and in 2010 he founded the Health and Management Company that focuses on training: he personally teaches about 50 courses per year with an attendance of about 2,500 physicians, who are general practitioners, pediatricians and cardiologists.

His courses focus on how to increase vigilance in the prevention of cardiovascular disease and how to administer the "drugs of the future,” i.e. sports activities, balanced nutrition and positive thinking.

His training activities are not limited to the medical sector: he also organizes courses at various companies to teach staff about cardiovascular risks and how to live healthfully.

He is the author and coauthor of several international scientific publications on the physiopathology of cardiovascular disease.

In 2005 he published the book "Amici del Cuore,” (Friends of the Heart) which is used in several cardiovascular rehabilitation centers.

In 2011 he founded "Be Active Health In Moviment” in Parma, a medical functional gym.

In 2012 he founded MedelLAb, a company that deals with telemedicine.

"THE WILL TO STAY AND APPEAR YOUTHFUL – ONE OF THE PILLARS OF 21ST CENTURY LIFE - HAS SPURRED THE DEVELOPMENT OF NEW ANTI-AGING STRATEGIES THAT ALLOW US TO APPROACH SKINCARE FROM MANY COMPLEMENTARY FRONTS AT THE SAME TIME."

MARIUCCIA BUCCI

EXPERT

Nutridermatologist

COUNTRY

Italy

BIOGRAPHY

Mariuccia Bucci graduated in medicine and surgery at the University of Pavia. She is specialized in Dermatology and Venereology with honors.

From 1997 until 2005 Dr. Bucci was a medical consultant at the Dermatology Hospital of L. Marchesi clinic in Inzago (Milan).

In 1999, she co-founded the International Italian Society of Aesthetic Plastic Regenerative and Oncologic Dermatology (ISPLAD) and currently serves as Vice President. She also serves as the Head of the Department of Cosmetology and CosmetoGenomics at ISPLAD.

For the past 13 years Dr. Bucci has been involved in the medical training of fellow dermatologists: she presently holds a professorship at the Master Division in Plastic Dermatology at the University of Milano and the University Tor Vergata in Rome.

Dr. Bucci also serves as a visiting professor of the postgraduate division in Nutrition and Health on the Faculty of Pharmacy at the University of Milano.

In 2007 she founded the Department of NutriDermatology, a new branch of Plastic Dermatology, which deals with NutriGenomics, NutriLipidomics, and NutriCosmesis. Specifically, she researches nutrient deficiencies of the skin and corrective interventions that incorporate diet and supplements.

From 2008 until 2012 Dr. Bucci worked with Ted Channel, a digital TV channel dedicated to long-distance medical and scientific updating and training.

In 2010 she joined the Scientific Board of NutriLipidomics at Lipinutragen, a spin-off of the National Research Council in Bologna.

In 2012 Dr. Bucci became an Sa.N.I.S. Professor at the School of Nutrition and Integration in Sport at the University of Pavia.

Dr. Bucci is a member of the top associations in her field (SIDEMAST, AIDA, SIDCO, ADOI) and has been invited as a speaker at both national and international courses and conferences.

She is author and co-author of 98 Italian and foreign publications in scientific journals and is the dermatologist consultant for several weekly and monthly magazines.

She also works as a scientific advisor for several dermocosmetic companies.

“MIND-BODY BALANCE, MENTAL WELLNESS, AND STRESS MANAGEMENT SCIENCE ARE CRUCIAL FOR OUR HEALTH AND BEAUTY, AND SHOULD ALWAYS BE COMBINED WITH THE DEVELOPMENT OF ANTI-AGING COSMETIC SYSTEMS.”

DAVIDE BOLLATI

EXPERT

Founder and Chairman of [ comfort zone ] Davines S.p.A.

COUNTRY

Italy

BIOGRAPHY

Davide Bollati, born in 1966, is an Italian entrepreneur, considered a pioneer in the field of beauty and best known as chairman of the Davines family group companies, Davines and [ comfort zone ].

After earning a degree in Pharmacy from Parma University, Dr. Bollati moved to the US to complete a Master’s Degree in Cosmetic Science at Farleigh Dickinson University.

In 1992, he joined the family group after gaining invaluable experience working for various beauty businesses.

Dr. Bollati began his successful career in the group he leads today as product development chemist in the R&D lab.

He then joined the marketing team as product manager and successfully developed domestic and international sales markets.

In March 2008 he graduated from the Harvard Business School where he enriched his educational background with the Owner/President Management Executive Program.

Dr. Bollati served as General Manager before he took over his current position as Chairman of the company.

Dr. Bollati's main inspiring factors in the business are the passion he has for sustainable beauty, and his desire to help foster a state of genuine happiness and well-being for all—these concepts are becoming the new mantra for the Davines Group.

One of the key projects in progress right now is consistent with the company's manifesto on sustainability: creating a new Eco-Sustainable manufacturing facility in Italy.

"READING THE SKIN FOR CUES TO INTERNAL HEALTH CAN BE A NEW KEY TO HEALTH AND BEAUTY."

CLAUDIA AGUIRRE

EXPERT

Neuroscience and Skin Expert

COUNTRY

United States

BIOGRAPHY

Claudia received her Bachelor of Science degree from UCLA and earned her Doctorate degree from the University of Southern California (USC), where she investigated hormonal interactions in the aging brain.

In between her studies, she researched molecular mechanisms of schizophrenia at the National Institute of Mental Health (NIMH).

Dr. Aguirre consults internationally as a professional speaker and writer for the health and wellness industries.

Her work has been recently featured in the Atlantic, You Beauty, Refinery29, The Guardian, and on Netfix.

As part of the scientific committee for [ comfort zone ] she advises the R&D team regarding the development of new skin care products, directing and supporting the formulation process with current findings in ingredient research.