Our mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious solutions
to visibly improve skin, body and mind.
Luscious Solution Sdn Bhd (formerly known as Firstwide Concept) is part of the Cheerful Marketing Group. It was established in 2008 as a trading company supplying skin care and hair & scalp care products. Today, Luscious Solution has a partnership of more than 200 beauty & hair salons nationwide with expansion plans in the future. The group has established successful markets for Swiss line, Dr. Rimpler, Isabelle Lancray, Comfort Zone, Skin Regimen and Nubea products in Malaysia.
with a soul
the skin and how to best guarantee
its beauty and vitality.
guide us in our continuous improvement
and pursuit of excellence.
Our higher purpose is to help and encourage them
to take care of themselves and to live more soulfully.
The scientific committee
Since skincare products feed and nourish the skin, we are extremely rigorous about what we put in our formulas.
We select the finest natural-origin active ingredients and combine them with the most advanced high-tech molecules and carrier systems to guarantee the maximum efficacy, safety and pleasantness of our products.
We are replacing silicones with nourishing oils and butters for maximum silkiness and to give skin the benefit of “real active beauty”.
Our products are manufactured in Italy with electric energy from renewable resources.
AN INTERNATIONAL CERTIFICATION FOR OUR CONSTANT COMMITMENT TOWARDS PEOPLE AND THE ENVIRONMENT
In November 2016, Davines Group and its two brands – Davines and Comfort Zone – became a B Corporation®. What does it mean? It means being part of a global network of people that use business as a force for good. This certification shows high standards of environmental and social performance. An uphill path, an important result we want to improve day after day.
Working with a philosophical counselor, Davines Group employees came up with a collection of values concerning behavior and ethics at work and how small gestures in everyday life can improve the work environment: The Carta Etica – loosely translated as Ethical Chart.
We work daily to make sure this assemblage of common values is “echoed” in the quality of [ comfort zone ] products and services, and as well we hope this echo permeates the lives of our partners and customers. With this in mind, the Carta Etica has become fundamental to our vision of beauty.
After the first edition in 2015, an updated version of the Sustainability Report is finally available.
The document measures and narrates the progress of the activities that improve the environmental impact of the company and its products, and those that create a positive effect on collaborators worldwide and the original communities of clients, suppliers, and consumers.